From our time in political campaigns, we learned that strategy without research is little more than a best guess. Learning what a target audience thinks, believes and feels provides the roadmap to a win. By taking a fact-based approach to its communications plans, our clients ensure both efficiency and effectiveness in their public outreach.
—MACH 1’s philosophy on the importance of research
“When the stakes are high, do not rely on your gut as a guide. Back up your decisions with data and use it to build your communications strategy.”