The Sounding Board

September 6 , 2017 / TheMach1Group /

Reporting Harvey ’17: Solidarity Through Tragedy

While Hurricane Harvey has been and will continue to be a horrendous burden for the people of Texas, we’ve taken consolation in the many stories of people pulling together to help each other, share information, rescue those who couldn’t rescue themselves and staying positive despite the odds. And for that,

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April 12 , 2017 / TheMach1Group /

How Southwest Airlines could win the United Airlines debacle

By Katherine McLane Among the big airlines, Southwest’s brand is the one best known – even loved – for its customer-friendly attitude. Where other airlines’ bureaucratic mindset frustrates and alienates customers, Southwest stands apart with excellent service, good humor and common sense policies. People who like Southwest REALLY like Southwest.

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October 21 , 2016 / TheMach1Group /

Re-examining “Big Sugar”: How Sloppy Reporting Can Lead to Mistaken Conventional Wisdom

By Katherine McLane A veritable case study on modern media and conventional wisdom played out in recent days as reporters, bloggers, pundits, and, eventually, half of your Facebook friends, reacted to a JAMA Internal Medicine story about how 50 years ago, the Sugar Research Foundation funded Harvard-led research into sugar [...]  0
August 1 , 2016 / TheMach1Group /

Katherine McLane quoted in Austin Monthly: How to Get Away with Scandal

http://www.austinmonthly.com/AM/June-2016/How-to-Get-Away-With-Public-Relations-Scandal/ FIND YOURSELF IN A PR CRISIS? HERE’S HOW TO FIX IT. The last couple of years have seen a tabloid’s worth of scandals hit Austin. And guess what—no one is immune. “Any business or individual can have a crisis,” says Brenda Thompson, a communications expert who has worked with

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July 25 , 2016 / TheMach1Group /

Martin Shkreli and the High Price of Narcissism

In one sense, it would have been hard to expect anything other than the narcissistic, antagonistic performance Martin Shkreli offered yesterday on Capitol Hill. The alleged drug profiteer and Ponzi schemer has demonstrated time and again that his ego comes first. He will do what he wants and say what he

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July 25 , 2016 / TheMach1Group /

Uber & Lyft: Spending their way out of a likely win in Austin

Uber and Lyft just broke the campaign mold in Austin. This city, like many others in the U.S., has just witnessed an epic battle between Transportation Network Companies (TNC) Uber and Lyft and the City Council, which came to a head with a May 7 special election. At issue here,

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May 27 , 2014 / TheMach1Group /

Inside the winners’ circle: Close up on the 2013 COMM PRIX campaigns for Crisis Communication & Issues Management

LIVESTRONG Foundation: Communicating with Grace While Going MACH 1 By Rae Bazzarre, co-founder of the MACH 1 Group In 2012, the world watched as Lance Armstrong’s fabled cycling career crashed. Caught in the crossfire was the LIVESTRONG Foundation, the highly rated non-profit Armstrong created to improve the lives of people affected

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September 12 , 2013 / TheMach1Group /

Crisis Management/Public Affairs Experts Launch Strategic Communications Firm in Nation’s Fastest Growing City

The MACH 1 Group Will Serve Clients in the Areas of Health & Wellness, Philanthropy, Social Good and Education in the For-Profit & Non-Profit Sectors. AUSTIN, TX–(Marketwired – Sep 12, 2013) – Today, award-winning crisis management and public affairs experts Rae Bazzarre and Katherine McLane announced the launch of their

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August 16 , 2013 / TheMach1Group /

The Media’s Subjective Portrayal of the LIVESTRONG Foundation

This has been a year full of challenges for the LIVESTRONG Foundation, to be sure, but the recent press narrative surrounding the Foundation has me thinking of the old Mark Twain quote: “The reports of my death have been greatly exaggerated.” The Foundation has in fact notched many successes this

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August 1 , 2013 / TheMach1Group /

Newsmaker: Katherine McLane, Livestrong

After being rocked by a leadership scandal, Livestrong’s VP, comms and external affairs, is redefining the charity’s message to show it is ‘Still Strong’ without its founder. The yellow wristband was the enduring symbol of the Lance Armstrong Foundation, the charity founded by cyclist and cancer survivor Lance Armstrong. Worldwide

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April 23 , 2013 / TheMach1Group /

A Unique Playbook for Crisis

The LIVESTRONG Foundation’s 100 team members hardly expected to see Lance Armstrong scant hours before his much-publicized sit-down with Oprah Winfrey in January. Some had expected never to see him again, given his resignation from the cancer non-profit’s board in the fall of 2012. But as the social workers, health

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