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Before you determine the strategies, tactics and techniques that will enhance your chances of being heard and understood, you must define your central message. This first step is by far the most critical part of the communications process.

Using the formula below, known as “the architecture of a message,” will ensure your points go from mundane statements to clear, concise and relatable themes:

  • Identify a threat or opportunity.
  • Establish a victim and a villain who imposes the threat.
  • Present a solution and then a hero to deliver the solution.

Alice Claiborne

Author Alice Claiborne

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