Crisis Management/Public Affairs Experts Launch Strategic Communications Firm in Nation’s Fastest Growing City

Rae Bazzarre &

The MACH 1 Group Will Serve Clients in the Areas of Health & Wellness, Philanthropy, Social Good and Education in the For-Profit & Non-Profit Sectors.

AUSTIN, TX–(Marketwired – Sep 12, 2013) – Today, award-winning crisis management and public affairs experts Rae Bazzarre and Katherine McLane announced the launch of their new strategic communications firm, The MACH 1 Group. The firm, based in the nation’s fastest growing city of Austin, Texas, specializes in public affairs, crisis response, branding and strategy. Together, its founders bring communications savvy and world-class experience from their more than 30 years of work in the public realm of political campaigning, government, non-profits and media.

Bazzarre, recently named to PRWeek’s 40 Under 40 list, is a communications expert whose experience includes working with world-renowned non-profits, the United States Congress, foreign governments and international companies across five continents. McLane, named 2013 PR Professional of the Year by the Public Relations Society of America, is a leading media, branding and public affairs expert with experience in political campaigns, government, non-profits and the private sector.

“Defining noble organizations, causes and issues by their strengths is our business,” said McLane. “We are putting 30 years of superior experience to work for great organizations throughout Texas and the U.S. and we’re proud to do it from Austin.”

MACH 1′s battle-tested founders believe in a philosophy that embraces open and transparent communications, innovative thinking and a proactive strategy. They have a proven track record as trailblazers in the business and a reputation for taking the high road.

“We are passionate about people and the issues that affect them,” said Bazzarre. “The MACH 1 Group looks forward to working with clients committed to advancing social good and making a positive impact on our ever-changing world.”

MACH 1′s founders have recently accumulated a number of accolades for their unparalleled crisis management and strategic communications efforts on behalf of the LIVESTRONG Foundation. These accolades include:

2013 Silver Anvil Award for Crisis Communications
• 2013 PR Professional of the Year to Katherine McLane
• 2013 PRWeek 40 Under 40 list – Rae Bazzarre
• Finalist for 2013 PR Platinum Awards for Crisis Management
• MACH 1′s founders, Bazzarre and McLane, are scheduled to speak at the following upcoming conferences:

PRSA CenTex Chapter, Waco, TX (Sept. 19)
• 10th Annual Corporate Council Symposium, Chicago (Sept. 20)
• PR Day Houston (Oct. 2)
• Texas State University Mass Communications Week
• PRSA International Conference & PRSSA National Conference, Philadelphia (Oct. 27-28)
For more information about The MACH 1 Group, visit

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