What We’re Reading: Summer Reading Recommendations from Mach 1
What We’re Reading: Summer Reading Recommendations from Mach 1 Read More »
STAAR Starts the Conversation. Accountability Ratings Drive the Debate: Why The Window Before Accountability Ratings Matters for Legislative Strategy and Stakeholder Engagement
The weeks between STAAR results and accountability ratings often shape the legislative narratives, policymaker perceptions
Affordability Will Shape the Next Legislative Session: The Next Texas Legislative Fight Is Already Taking Shape Around the Cost of Everyday Life
The next Texas Legislative Session is still months away, but the policy conversation is already
Texas Needs a New Data Center Engagement Strategy: Reframing the Data Center Debate Through a Communications Lens
Texas recently surpassed Virginia as the world’s largest data center market. Yet even as investment
GEO>SEO:Artificial Intelligence is changing how people consume information online
Let’s start with a hypothetical, yet extremely relatable situation. Imagine you’re a young staffer, and
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Coalition Building 101: Why Session Prep Starts Now
In public affairs, one rule matters more than almost anything else: Don’t wait until a Legislative Session starts to
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Quality over Quantity: Mach 1’s Guide to Earned Media Campaigns
Have you ever had a client who assumes that hiring a PR firm automatically means
Quality over Quantity: Mach 1’s Guide to Earned Media Campaigns Read More »
The Power of a No Surprises Mindset
In public relations, one rule matters more than almost anything else: no surprises. When you’re shaping a story, pitching earned media or navigating
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The Women of Mach 1, Beyond the Office
This International Women’s Day, we’re celebrating the women behind Mach 1 — not just for
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Outsmarting the Attention Economy
I can scroll through Instagram for 15 minutes and feel like I’ve learned everything and nothing at the
Outsmarting the Attention Economy Read More »
Know Your Reporter
I had the privilege of serving as a deputy press secretary for Gov. Schwarzenegger and
Know Your Reporter Read More »
Media Trends We’re Watching– and Adjusting to Meet
The news cycle never stops, and recently it’s been speeding up. But it’s not just the attention-grabbing headlines; the industry behind them is
Media Trends We’re Watching– and Adjusting to Meet Read More »