On February 7th, Mach 1 had the incredible opportunity to speak at the Pink Granite Foundation’s 2025 Legislative Summit, a premier gathering dedicated to empowering women in Texas politics. We shared insights on effective communication in a legislative environment, equipping attendees with strategies to navigate policymaking and build impactful connections.
Our team shared key strategies and insights to help attendees navigate the Capitol, engage with legislators and communicate effectively with the media. Below is a summary of the tips we shared.
The Keys to Effective Capitol Communications
Effective communication begins with a strong first impression. Dressing appropriately, being mindful of your surroundings and seeking a second opinion when in doubt set the tone for any interaction. When meeting with lawmakers, preparation is key. Understanding their background and policy priorities, building relationships with staffers and having a clear, concise agenda ensure productive discussions.
To resonate with your audience, having a well-crafted message that is simple, clear and memorable is crucial. Since people remember only about 10% of what they hear a week later, reinforcing key points with analogies and real-world examples makes that 10% count. To amplify your message, use newsletters, social media, press releases and speaking opportunities strategically. Aligning outreach with key legislative dates and priorities while avoiding media oversaturation ensures maximum impact.
Confidence is essential when presenting, whether in meetings, testimony or media interviews. Staying focused, engaging the audience rather than reading verbatim, maintaining eye contact and using natural gestures all contribute to a compelling delivery. Finally, effective collateral—concise, visually engaging materials like one-pagers—helps ensure that key messages stand out and resonate with busy lawmakers and stakeholders.
