Media interviews are a powerful way to elevate your organization’s key issues, establish your narrative and build relationships with reporters.
When you land an interview, it is, of course, important to prepare talking points. But don’t forget also to prepare your presence. Did you know 90% of communication is non-verbal? How you appear and how you deliver your message is just as important as the words you choose.
Follow these three simple steps to create a polished presence:
1. Consider Your Appearance.
Your appearance, make-up, jewelry and colors all add to the story you are trying to tell. Make sure your clothes match the interview setting. Most of the time, a suit and tie or other form of business attire is appropriate. Avoid busy prints, which can create an illusion of movement on camera. Also, avoid colors that too closely match the color of your background. For example, if your interview is live, in-studio, you should avoid green, which can disappear on set. Hair should be neat and pulled away from your face to avoid distractions.
2. Body Language Should Match your Tone.
Your body language should match the tone of the event or story. Body language can convey confidence and professionalism, or it can inadvertently communicate nervousness, disinterest or lack of engagement.
3. Set the Stage.
Choosing the setting of a media interview can profoundly influence an interview’s tone and reception. Whether it’s an in-studio appearance or being filmed in your office, deciding and considering your surroundings is essential. If it’s not in a studio, ensure your background represents or adds to the story you are conveying. Avoid areas of high traffic for distractions and loud noises. For Zoom interviews, take the time to set up proper lighting to ensure you have a bright setting. Remove anything that might be distracting (such as a messy pile of papers), and consider having a blank wall, a bookshelf, framed artwork or educational certificates in the shot. If you decide to use a virtual background, consider including your organization’s logo or a scene that fits your cause. Additionally, you’ll want to avoid having a window directly behind you as this can create back-lighting that distorts the quality of your picture.
By coming to an interview camera-ready, you will feel confident and better position yourself as a trustworthy source.
