During the Texas Legislative Session or any high-stakes policy moment, your government affairs (GA) team is the driving force behind the strategy – navigating relationships, tracking bills and making real-time decisions that can shape your organization’s impact. Communications plays an essential supporting role, helping amplify and showcase that work for broader audiences… It’s where public policy meets public opinion.
Here’s how communications teams can stay aligned and effective with their GA team:
1. Understand the Legislative Landscape
Before drafting content or preparing outreach materials, take time to understand the legislative priorities and political environment. Knowing what’s moving (and what’s not) ensures your messaging is timely, relevant and grounded in the current moment.
2. Keep Messaging Focused and Consistent
Every piece of outreach – whether it’s collateral, a social post or media pitch – should reinforce key messages aligned with policy goals. Avoid introducing new narratives that may conflict or confuse. Cohesive, consistent messaging helps build trust with lawmakers, stakeholders and the public.
3. Maintain Balanced Support
While communications and government affairs work closely, they have different tactics and responsibilities. Staying in sync doesn’t mean doing the same work – it means asking what’s helpful, sharing context early and trusting each team to lead in their lane.
4. Stay Flexible and In Sync
Legislative priorities can shift quickly. Set up regular meetings to touch base and ensure your strategies remain aligned. Flexibility, paired with consistent internal communication, allows you to respond quickly without sacrificing clarity or coordination.
Strategic communication doesn’t just echo government affairs – it enhances it. When both teams stay in sync, they strengthen each other’s work and help ensure the organization speaks with one clear, confident voice.
