Christmas and New Year’s aren’t just a time for celebration—they’re a golden opportunity to share stories that resonate, inspire and elevate your brand. As the year winds down and the festive season ramps up, the media is hungry for feel-good stories. It’s the perfect opportunity to share uplifting news, celebrate milestones and spotlight the human side of your brand or organization. Here are some fresh ways to make your message stand out during the holidays:
1. Timing is Everything ⏰
Remember, newsrooms are quieter over the holidays, so pitch early and focus on evergreen stories that can run anytime. This flexibility makes it easier for your message to be picked up.
2. Wrap Your Message in Warmth 🎁
The holidays are about connection. Share stories that tug at the heartstrings—whether it’s a philanthropic initiative, employee highlights, or a community partnership. Feel-good news is irresistible during this time and can earn you prime media attention.
3. Make Your Year-End Count 🎉
A recap of your year’s successes framed as gratitude—highlighting partnerships, milestones or industry impacts—gives your audience a reason to celebrate with you.
4. Set the Stage for New Beginnings 🥂
Leverage New Year’s to share forward-thinking goals or bold predictions for your industry in 2025. Position your organization as a thought leader by discussing trends, challenges and opportunities on the horizon.
Pro Tip: Tie your story to major industry issues to boost its relevance. Now’s the Time to Shine! So, pour a cup of cocoa, craft your narrative, and let’s make this season one to remember. Here’s to a holiday season filled with connection and creativity!
