The 89th Texas Legislative Session is off and running, with over 2,400 bills already filed. But as any seasoned political pro knows, getting a bill filed is only the beginning—getting it passed is where the real work begins.
So, where should you focus your efforts? Understanding the media landscape and influence ecosystem that shapes legislative priorities is just as critical as knowing the committee assignments.
The Power Shift in Texas Media
Forget the days when a few big papers dictated the political conversation. Texans are getting more selective about their news sources, so local outlets, niche policy publications and social media influencers carry more weight than ever.
- Local journalism is thriving: While national trust in media is cratering, 87% of Texans still trust local newspapers—more than twice the trust of social media.
- Legislators and their staffers are watching social media closely: X (formerly Twitter) remains the go-to for insiders. LinkedIn is emerging as a key player for policy conversations, and more members are joining Bluesky.
- The real influencers aren’t always the loudest: If you’re trying to move the needle at the Capitol, watch who lawmakers follow. The Texas Tribune, Quorum Report and Texas Monthly still dominate coverage, but journalists like Patrick Svitek, Scott Braddock and Lauren McGaughy also help set the agenda.
So, How Do You Cut Through?
✅ Cultivate relationships with the right journalists – not just the biggest names, but the ones lawmakers actually read.
✅ Don’t underestimate the power of the local press – it’s what voters (and, by extension, lawmakers) still trust the most.
✅ Be strategic on X, but don’t ignore other emerging platforms – where serious policy conversations are happening.
The takeaway? Legislative influence isn’t just about the floor vote – it’s about shaping the conversation before it even gets there.
Want a full breakdown of influencers in the Texas House and Senate?
Download our 2025 Texas Media and Influence Report.
