Every organization faces the risk of a crisis. Winter Storm Uri rocked many Texas organizations back on their heels: electric companies and their associations, water authorities, renewable energy groups, and even hotels facing price gouging criticism.
Organizations that fail to prioritize communications during a crisis are at increased risk.
As a result, even though an organization may be diligently engaged in crisis management, the external perception of a crisis can quickly snowball, and you could find yourself facing reputation damage, increased scrutiny from regulators, loss of funding, and other unnecessary consequences.
At the Mach 1 Group, we work with organizations to implement custom crisis communications plans that prioritize:
- SPEED: Even as facts are still being gathered and response plans finalized, swift communications prevent brand fires from gaining momentum.
- ACCOUNTABILITY: Taking responsibility instills trust and pre-empts blame.
- FACTS: Sharing clear, concise information prevents speculation and empowers operations to move forward.
And crisis response is more critical today than ever before. With social media and a 24hr news cycle, information — and misinformation — travels FAST.