Dear Friends,
Throw out the old playbooks. It’s a whole new ballgame. Time to reinvent how legislative and policy campaigns are built.
That was our attitude heading into the 89th Texas Legislative Session, and through elbow grease, innovation and more than a few late-night hearings, we are looking back on a groundbreaking Session. Texas lawmakers passed a slate of new laws that will shape the future of our state and we were honored to play our part.
This Session was a triumph for our team. We were fortunate to be invited to embrace meaningful, substantive policy issues, and it just so happened we also cared about them a great
deal. We tracked and worked on 41 bills, spanning areas including education, regulatory reform, affordable housing, cryptocurrency, healthcare and more.
Our messaging broke through the noise – with over 1,600 media mentions, generating an estimated $76 million in publicity value.
These results weren’t luck – they were the product of original, tailored communication strategies that elevated our clients’ voices and shaped the broader policy conversation. We ensured that the policies our clients care about were not only heard but also understood.
Among our standout moments:
● The Coalition for Regulatory Efficiency and Reform’s Texas DOGE Bill (SB 14) sparked a national dialogue around state-level government efficiency offices, with strategic storytelling and media hits that drove the conversation after becoming the first bill of the Session to pass onto the Governor’s desk!
● The Life of the Mother Act broke through a crowded legislative landscape by garnering bipartisan support on a highly debated issue.
● On HB 2, we supported key voices fighting for smarter, more effective education policy – bringing visibility to one of Texas’ most complex and deeply consequential debates.
As I look back on the Session, I want to extend my deepest thanks to our clients who chose us for their important causes, our friends under the dome and the entire Mach 1 team. Their tireless devotion to our clients’ success reminded me of my political campaign days – everyone pulling in the same direction for the win.
Onward,
Katherine McLane, CEO & Founder
