As we wrap up an exciting year, we’ve seen standout PR moments of every size. Some were big cultural splashes, others were small but impactful, but all were worth sharing with our network.
Public relations is a broad spectrum, and every “win” may look different. Whether it’s a one-minute hit or a months-long campaign, strong PR always finds a way to shine.
Here are Mach 1’s favorite PR moments of 2025:
1. A fan-favorite: Astronomer Advertisement with Gwyneth Paltrow
After one of the year’s biggest pop culture scandals – the Astronomer CEO and Chief People Officer caught on a Coldplay “kiss cam” – the company found itself in a full-blown crisis. Their visible reactions made the moment viral and the internet did the rest.
Then came one of the smartest pivots we’ve seen in years. Astronomer released an ad featuring Gwyneth Paltrow (who just so happens to be the ex-wife of Coldplay lead singer, Chris Martin), teasing a tell-all about the viral moment. Instead, she delivered the company’s core messaging with zero acknowledgment of the scandal.
It was bold, strategic and exactly what crisis communications should be. In their first public message after the scandal, they faced the moment without feeding it, redirected the narrative and reminded audiences what their brand actually stands for. Not only did it stabilize their footing, but it also probably introduced them to an entirely new demographic along the way.
2. The impact of a by-the-books response: Turo Vehicle Attacks on New Year’s Day 2025
As we mentioned in our last newsletter, a public apology can make or break a communications strategy. That’s why we’re highlighting our perfect example from this year.
A by-the-books strategy is always a great failsafe. Just because an apology doesn’t stand out from the rest, as long as it’s done respectfully and keeps those affected front and center, it’s a success in our eyes.
On New Year’s Day 2025, Turo faced national scrutiny after two violent incidents involving vehicles rented through its platform. The story was fast-moving, high-stakes and emotionally charged.
Turo’s leadership stuck to the fundamentals – a critical approach to any tragedy. Within hours, the company issued a statement expressing empathy for those affected. Their CEO followed up with a personal message that reinforced accountability, helping to build trust during a high-pressure moment. He also outlined concrete next steps to prevent similar incidents in the future, including collaboration with law enforcement, a thorough review of safety protocols and a commitment to ongoing transparency.
No delayed response or deflection. Just clear, direct messaging that focused on what mattered most.
This is what effective PR looks like under pressure: principled, respectful and rooted in compassion.
3. A Mach 1 Original: The Iconic “LegiSLAY” Hat
Legislative sessions are stressful. At Mach 1, we see it firsthand. For clients, stakeholders and everyone working around the Pink Dome, January through June can feel endless. So we decided to add a little joy to the grind.
Enter the pink “LegiSLAY” hat. If you’re going to legislate, you may as well slay while you do it (as the Gen Zers say).
Seeing friends on both sides of the aisle wear the hats around the Capitol was a highlight of our year. The hats sparked conversations, created moments of levity and brought people together in a space that rarely feels lighthearted.
This was a win not just because it boosted brand awareness, but because it showed what PR does best: create connection. A simple, fun idea built goodwill across the aisle, gave people something to smile about and reminded everyone that politics doesn’t always have to feel heavy.
We see that as a PR win because it strengthened relationships, sparked joy when it was needed most and brought our network a little closer together.
