As we wrap up our Defining Moments series, our team has loved sharing the experiences that drive their
passion and shaped who they are today as PR professionals. We invite you to pause and reflect on your
own defining moments – or, if they’re still ahead, let our stories inspire the experiences you want to
create, helping guide your journey and shape your own defining moment.
Enjoy our third and final installment of our Defining Moments series!
Mary Love, Partner & Chief Operating Officer
“Early in my career, I had the opportunity to lead the production of the Eagle Ford Shale Task Force
Report, convened by one of the Railroad Commissioners of Texas. I was responsible for bringing together voices
from across the state – from community leaders and local chambers to elected officials and industry
experts – and assemble the first-ever comprehensive report on an oil and gas shale play.
When the commissioner presented the report during the 2013 Legislative Session, it became a historic
reference guide with recommendations that helped shape energy policy conversations across the state.
For me, it was a front row introduction to Texas executive government and politics and the foundation
for skills I carry with me to this day. I learned how essential it is to hear diverse perspectives and translate them for different audiences in ways that are both understandable and impactful, while using
strategic communication to bridge technical complexity with public understanding. The knowledge and
relationships I gained through this experience continue to shape my professional path today.”
Caroline Payne, Senior Vice President & Client Relations Director
“One of the most rewarding moments in my career came when I had the privilege of attending Georgia
Governor Kemp’s signing of landmark school safety legislation, Ricky and Alyssa’s Law. Following a
devastating school shooting, their legislature was ready to take action. Our team worked tirelessly to
demonstrate through thoughtful PR strategies and communication that this legislation was the most
effective path forward to protect students and educators. Standing in that room, I felt the weight of our
work turn into meaningful change. With school-aged nieces and nephews in Georgia, this moment
resonated even deeper personally, as I left reassured that they (and all students) are safer because of
these efforts.”
