Thinking like a reporter and anticipating their needs is critical for press pick-up and leads to better success rates in landing the headline you want.
Gone are the days when successful news is based solely on newspaper circulation and Nielsen ratings. Today, 8 in 10 Americans get their information from a digital source – meaning clicks, impressions and views largely quantify reporter success. These metrics most accurately measure whether the public is interested or not. As a result, journalists are under constant pressure to produce content and churn out stories that people want to click and share.
Understanding the modern journalism landscape can help you better prepare your messaging for 21st-century reporters. During interviews, it’s essential to get to the bottom line as quickly and as quotably as you can. After you’re confident you’ve delivered your bottom-line message, back it up with supporting data and facts.
At the Mach 1 Group, we are experts at message for the media not just because we’ve been doing it for a long time — but because many of us are former television producers and print journalists. It takes one to know one!
