A reporter’s real work starts when the camera stops rolling and the editing begins. The editing phase is your final chance to influence the story’s outcome. Below are a few ways to get the most out of your interview follow up:
- Provide promised information: If you offered to check on a statistic or find an answer, be sure to follow up and provide that information. Do this as quickly as possible.
- Correct inaccuracies: Not sure if you said “million” instead of “billion”? Shoot the reporter a follow-up confirming the correct version. It’s easier to edit now than it is to correct a published story.
- Offer Support: Many reporters may not know when their story will run. Rather than pestering them for a date, ask if they can share the story when it’s published so you can promote it. You’ll be alerted when the story runs, and they’ll get some extra link clicks. It’s a win-win!
