“Success is the sum of small efforts, repeated day-in and day-out.” —Robert Collier
Establishing a reputation or raising awareness doesn’t happen overnight; it requires time, patience and persistence—the essential principles of public relations. Effective PR gradually builds credibility, cultivates influential allies and educates the public for widespread acceptance. However, to avoid sending communications into oblivion, persistence must be purposeful.
As we navigate through a pivotal presidential election year, bracing ourselves for potentially game-changing run-off elections in our state House, it’s essential to recognize the dynamic nature of our political landscape. Concurrently, global events are adding layers of complexity, intensifying the competition for media coverage and public attention.
With just 9 months (!!) until Texas’ 89th Legislative Session, the time to act is now. Organizations that proactively lay the groundwork for their policy initiatives will undoubtedly gain a strategic advantage as January approaches.
Regrettably, it’s all too common for groups to delay their communications strategy until critical junctures. They’re holding their breath until after the election or scrambling to react to whatever curveballs the opposition throws their way. However, by adopting a proactive approach, we can circumvent reactive measures and position ourselves for success.
While it may seem a daunting to start planning when there are so many unknowns swirling around, there’s no time like the present to get ahead, for example, by generating targeted messaging, building media connections, gathering crucial data and rallying grassroots support. Rest assured, when the gavel comes down in January, your thorough preparation will provide a comforting foundation.
