Unprecedented Events and Crisis Fatigue
Since 2020, the word “unprecedented” has been recycled throughout the media so many times that […]
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Client Spotlight: Make Our Schools Safe
At The Mach 1 Group (Mach 1), we are proud to partner with a diverse
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One Band Changed the Fight for Cancer Forever
In 2004, Nike gave the Livestrong Foundation a fundraising tool: yellow silicone wristbands stamped Livestrong
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It’s a Performance, Not a Conversation
Working with the media is a powerful way to make your brand shine. However, without
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Leverage the New Legislative Landscape and Build Your Communication Strategies
Texas’ primary season proved winning the battle does not always mean winning the war. Following four
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It Took Years to Prepare for a Four Minute and 26-Second Eclipse
Preparing for a once-in-a-lifetime event looks different for everyone. For most Texans, gettingready for the
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Combatting Viral Lies
The power of social media allows anyone, anywhere, to spread information easily and potentially go
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Framing Your Charitable Efforts in the Right Way
With Thanksgiving behind us and the holiday season in full swing, many organizations are ramping
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The Future of Twitter: Adjusting You Social Strategy
The past few weeks have been a whirlwind for the social platform Twitter – from
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Remaining Calm Under Public Speaking Pressure
In the wise words of George Jessel, “The human brain starts working the moment you
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