Combatting Viral Lies
The power of social media allows anyone, anywhere, to spread information easily and potentially go […]
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11 Elements of a Successful Public Relations Campaign
As the world becomes increasingly connected through social media, cell phones and news, the need
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Advocating With Influencers
The rise of social media transformed influencer marketing from celebrity endorsements (think: Beyonce and Pepsi)
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How to Communicate Effectively: The Power of Three
A rule of thumb for effective communication is to never have more than three key
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Texas’ Failure to Communicate
At 2:16 a.m. on Monday, February 15, 2021, millions of residents received the following text
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Ellen: What Went Wrong from a Public Relations Expert
One downfall many of us didn’t expect to see in 2020 was Ellen DeGeneres. DeGeneres
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From Germany To Running Her Own Business, How This Public Affairs Pro Followed Her Gut
Growing up in Europe during the Cold War, the now-40-something Katherine McLane said her family
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Katherine McLane discusses Amazon HQ2 coming to Texas
Katherine McLane discusses Amazon HQ2 coming to Texas.
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The Impact of the #MeToo Movement
Katherine McLane goes on Spectrum News Austin’s Capital Tonight with Karina Kling to discuss the
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How Smart Companies Create Post-Weinstein Corporate Culture
In recent days, we saw another round of purges of high profile men as a
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Uber & Lyft: Spending their way out of a likely win in Austin
Uber and Lyft just broke the campaign mold in Austin. This city, like many others
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