More than 80 percent of all communication is non-verbal. This means how you dress and act has a significant influence on the effectiveness of your message.
The good news is, you can control most aspects of your non-verbal communication by being strategic about your wardrobe choices and controlling your body language during the interview.
When it comes to your wardrobe, avoid flashy clothes for TV interviews. Loud patterns and bright colors can be exaggerated on camera. Instead, consider keeping a dark, neutral-colored jacket around for unexpected interviews that pop up.
Once on camera, pay full attention to the interviewer. Only make eye contact with the camera when asked. Allow your body language to match the tone of the interview, smiling between questions for a non-crisis interview while remaining engaged and focused for a crisis interview.
No matter how many times you’ve rehearsed your answers, the success of an interview will come down to how well you non-verbally communicated.