Post-Interview Follow-up
A reporter’s real work starts when the camera stops rolling and the editing begins. The […]
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The Art of the ‘I Don’t Know’
No matter how much you overprepare for an interview, there’s always a chance you’ll get
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Get Your Message in the News
Thinking like a reporter and anticipating their needs is critical for press pick-up and leads
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Messaging Technique: Flagging
Flagging: What is flagging? It’s an advanced interview technique that allows you to emphasize your
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Control and Message Discipline
Once you’ve developed your messaging, your next task is to exercise discipline to control your
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The Mach 1 Group Expands to Welcome New Vice President, Senior Strategist and Account Executive
The Mach 1 Group Expands to Welcome New Vice President, Senior Strategist and Account Executive
How to Communicate Effectively: The Power of Three
A rule of thumb for effective communication is to never have more than three key
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The Mach 1 Group Wins Two Silver Stevie® Awards in 2021
The Mach 1 Group Wins Two Silver Stevie® Awards in 2021Stevie Awards for Women in
The Mach 1 Group Wins Two Silver Stevie® Awards in 2021 Read More »
The Architecture of a Message
Before you determine the strategies, tactics and techniques that will enhance your chances of being
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