3 Steps to Getting the Right Sound Bite
When speaking to a reporter, it’s important to remember that they are looking for sound […]
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Three Questions to Help Select Your Next Spokes Person
During moments of uncertainty, it’s only natural that we seek out strong voices for support
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Social Media Crisis Planning
Going viral isn’t always a good thing. With more brands and consumers online than ever
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Building Your Team
A good team makes all the difference when the pressure is on. That is especially
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The Mach 1 Group Expands to Welcome New Vice President
Austin, Texas – (May 3, 2022) – Award-winning crisis communications and public affairs firm The
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The Clock is Ticking; How to Make your Crisis Response Timely
When a crisis strikes, the clock starts ticking. Unfortunately, it takes most companies an average
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Planning for a Crisis
In many ways, the rise of technology has increased the chances of a crisis for
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Advocating With Influencers
The rise of social media transformed influencer marketing from celebrity endorsements (think: Beyonce and Pepsi)
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Communicating in Challenging Times
Like many, the news of Ukraine’s invasion and the subsequent violence has weighed heavy on
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