A Year Later: Lessons in Crisis Comms
An important lesson from last week’s cold weather? How far we’ve come since the Big […]
A Year Later: Lessons in Crisis Comms Read More »
Post-Interview Follow-up
A reporter’s real work starts when the camera stops rolling and the editing begins. The
Post-Interview Follow-up Read More »
The Art of the ‘I Don’t Know’
No matter how much you overprepare for an interview, there’s always a chance you’ll get
The Art of the ‘I Don’t Know’ Read More »
Get Your Message in the News
Thinking like a reporter and anticipating their needs is critical for press pick-up and leads
Get Your Message in the News Read More »
Messaging Technique: Flagging
Flagging: What is flagging? It’s an advanced interview technique that allows you to emphasize your
Messaging Technique: Flagging Read More »
Control and Message Discipline
Once you’ve developed your messaging, your next task is to exercise discipline to control your
Control and Message Discipline Read More »
The Mach 1 Group Expands to Welcome New Vice President, Senior Strategist and Account Executive
The Mach 1 Group Expands to Welcome New Vice President, Senior Strategist and Account Executive
How to Communicate Effectively: The Power of Three
A rule of thumb for effective communication is to never have more than three key
How to Communicate Effectively: The Power of Three Read More »
The Mach 1 Group Wins Two Silver Stevie® Awards in 2021
The Mach 1 Group Wins Two Silver Stevie® Awards in 2021Stevie Awards for Women in
The Mach 1 Group Wins Two Silver Stevie® Awards in 2021 Read More »