The Architecture of a Message
Before you determine the strategies, tactics and techniques that will enhance your chances of being […]
The Architecture of a Message Read More »
The Mach 1 Group Ranked as a Top Women-Owned Business in Austin
The Mach 1 Group Ranked as a Top Women-Owned Business in Austin Award-winning public affairs
The Mach 1 Group Ranked as a Top Women-Owned Business in Austin Read More »
Developing Key Messages: What is a message?
Think back to the last conversation you had. How much of what was said do
Developing Key Messages: What is a message? Read More »
Interview Preparation: Zoom Interviews
The past 18 months altered most aspects of our daily life. While in-person meetings are
Interview Preparation: Zoom Interviews Read More »
Interview Preparation: Camera Ready
More than 80 percent of all communication is non-verbal. This means how you dress and
Interview Preparation: Camera Ready Read More »
Interview Preparation: Practice
It takes time to get comfortable with developing messages, reducing them to a few well-spoken
Interview Preparation: Practice Read More »
Is this ‘off the record?’
Interview Preparation: Tactics for Sharing Information You’ve seen it in a million tv shows: Someone
Is this ‘off the record?’ Read More »
The Mach 1 Group Grows Team on Heels of Legislative Session Successes
Award-winning, Austin-based public affairs and crisis communications firm adds new Senior Strategiest AUSTIN – Award-winning
The Mach 1 Group Grows Team on Heels of Legislative Session Successes Read More »
Interview Preparation: Before They Ask Questions, Here’s What YOU Should Ask
When asked, “Wanna play a game,” your response has to be, “What are we playing,”
Interview Preparation: Before They Ask Questions, Here’s What YOU Should Ask Read More »
Before the interview, know your reporter
Interviews are full of unknowns, which can be anxiety-inducing. In most cases, you will not
Before the interview, know your reporter Read More »
Woman to Watch: Katherine Mclane – Austin Woman’s Magazine
Katherine McLane is the founder and CEO of the Mach 1 Group, an award-winning Austin-based
Woman to Watch: Katherine Mclane – Austin Woman’s Magazine Read More »