Communicating in Challenging Times
Like many, the news of Ukraine’s invasion and the subsequent violence has weighed heavy on […]
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Podcast Prep
With over 700,000 podcasts, there’s a show for everything. So, it’s no surprise that the
A Year Later: Lessons in Crisis Comms
An important lesson from last week’s cold weather? How far we’ve come since the Big
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Post-Interview Follow-up
A reporter’s real work starts when the camera stops rolling and the editing begins. The
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The Art of the ‘I Don’t Know’
No matter how much you overprepare for an interview, there’s always a chance you’ll get
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Get Your Message in the News
Thinking like a reporter and anticipating their needs is critical for press pick-up and leads
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Messaging Technique: Flagging
Flagging: What is flagging? It’s an advanced interview technique that allows you to emphasize your
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Control and Message Discipline
Once you’ve developed your messaging, your next task is to exercise discipline to control your
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