Before the interview, know your reporter
Interviews are full of unknowns, which can be anxiety-inducing. In most cases, you will not […]
Before the interview, know your reporter Read More »
Woman to Watch: Katherine Mclane – Austin Woman’s Magazine
Katherine McLane is the founder and CEO of the Mach 1 Group, an award-winning Austin-based
Woman to Watch: Katherine Mclane – Austin Woman’s Magazine Read More »
Media Training: Your Key to a Great Interview
Smart companies get ahead of the curve – whether it’s a crisis, launching a new
Media Training: Your Key to a Great Interview Read More »
Crisis Levels
When preparing for a crisis, it’s essential to imagine potential scenarios and how they might
Forming a Crisis Communications Committee
Crisis communication is the art of planning ahead. One of the most effective ways to
Forming a Crisis Communications Committee Read More »
Risk Factors During a Crisis
It’s not the crisis that determines your reputation but how you respond to the situation.
Risk Factors During a Crisis Read More »
Implementing an Effective Crisis Communications Plan
Every organization faces the risk of a crisis. Winter Storm Uri rocked many Texas organizations
Implementing an Effective Crisis Communications Plan Read More »
Texas’ Communications Crisis
Last month, Texas faced an unprecedented large-scale crisis. During a natural disaster and state of
Texas’ Communications Crisis Read More »
Texas’ Failure to Communicate
At 2:16 a.m. on Monday, February 15, 2021, millions of residents received the following text
Texas’ Failure to Communicate Read More »
When you can’t make everyone happy, how do you communicate with confidence?
Whether it is an elected official communicating in an official capacity, a company dealing with
When you can’t make everyone happy, how do you communicate with confidence? Read More »
Ellen: What Went Wrong from a Public Relations Expert
One downfall many of us didn’t expect to see in 2020 was Ellen DeGeneres. DeGeneres
Ellen: What Went Wrong from a Public Relations Expert Read More »
Communicating your Way Through a Crisis like COVID-19
As most of the country is hunkered down at home in order to help slow
Communicating your Way Through a Crisis like COVID-19 Read More »