Podcast Prep
With over 700,000 podcasts, there’s a show for everything. So, it’s no surprise that the […]
Post-Interview Follow-up
A reporter’s real work starts when the camera stops rolling and the editing begins. The
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The Art of the ‘I Don’t Know’
No matter how much you overprepare for an interview, there’s always a chance you’ll get
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Get Your Message in the News
Thinking like a reporter and anticipating their needs is critical for press pick-up and leads
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Messaging Technique: Flagging
Flagging: What is flagging? It’s an advanced interview technique that allows you to emphasize your
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Control and Message Discipline
Once you’ve developed your messaging, your next task is to exercise discipline to control your
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The Architecture of a Message
Before you determine the strategies, tactics and techniques that will enhance your chances of being
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Developing Key Messages: What is a message?
Think back to the last conversation you had. How much of what was said do
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Interview Preparation: Zoom Interviews
The past 18 months altered most aspects of our daily life. While in-person meetings are
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Interview Preparation: Camera Ready
More than 80 percent of all communication is non-verbal. This means how you dress and
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Interview Preparation: Practice
It takes time to get comfortable with developing messages, reducing them to a few well-spoken
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